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4 Things to Consider for Using Promotional Products

The prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

Different Components Of A Marketing Mix

There are plenty of ways for promoting your business. Being aware of which among these marketing strategies will work best for your business is very important.

Let Me Count The Ways – 10 Ideas for Repurposing That White Paper

This is a quick overview of 10 low cost methods to get additional exposure by re-purposing a White Paper or Article. All suggestions are quick and easy for either the marketer or non-marketer.

Are You Making It Easy?

Here’s a question we all need to ask ourselves as business owners. Are we making it easy for our customers to do business with us? As strange as it may sound, a lot of business owners these days never actually stop and do a stock take on whether or not their processes, systems, structure or operational methods are getting in the way of how a client / customer would like to interact with them.

Which Is Better – Acquisition OR Retention? On Prospecting in B2B

There are those B2B businesses that meticulously go beyond in the proposal – with the hopes of supplying a perfect and pristine sales pitch. Conversely, when all is said and carried out, plus the contract is finalized – what’s next?

Is Predictive Intelligence the Frontier of B2B Marketing?

In the last century, the world saw a massive revolution of innovation. Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life.

Why Account-Based Marketing Solutions Still Need People to Do the Work

Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to help scale the work being done.

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