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Mobile Apps Vs Mobile Websites: Which Is Right For Your Business?

In the app business, one question we hear often from business owners is whether they should opt for a mobile website or a mobile app for their business. In this article we cover some key points as far as each and clarify some of the benefits and drawbacks in order to help you make the best choice!

Rate of Profitable Response: How to Measure the Efficiency of Your Chosen Direct Marketing Medium

In addition to identifying your target market and verifying that there is sufficient demand to support your revenue goals, finding the most efficient marketing medium for your product is a must. This article reveals that not all mediums work will with all products and it will show you what factors to analyze when determining your ideal marketing medium.

Getting to the Heart of Effective Patient Communication

The most important skill every doctor should have is good communication. Use these three tips to bridge the gap between you and your patient.

Search Engine Marketing: Using the Google Trends Tool

Have you used the Google Trends tool in your business yet? Generally we use it to identify seasonal trends in a client’s industry and to help us determine the locations where terms are being searched in Google. Some businesses have more local searches than others. There is also a search by category tool, which is helpful when a client’s target market is narrow. Think this tool would be helpful in your business? Here are 4 steps of how to use the tool.

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How To Build A Referral Marketing Program That Will Make Your Business Successful

Today, people who want to start their own business realize that to make it successful, they need referrals. However, you cannot just sit and wait for them to come to you, as this may never happen without appropriate actions made by you. Even though you might hear that people you know like your business and will tell others for it, you don’t notice any progress in your business.

5 Keys to Creating Audience Focused Messages

In today’s environment with the plethora of information available, it has become more important that communication break through the clutter in order for readers to take interest in what is being said. Headlines have had to become more and more creative to lure readers in. In the area of marketing and marketing research, audience focused content plays an important role for marketers reaching and engaging a specific audience at multiple touchpoints.

Quality And Quantity Go Hand In Hand For Your Lead Generation Campaign

One of the best things that any company can do in order to get more customers is to learn how to get more qualified leads. This can be done through their very own lead generation campaign.