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Four Keys to Creating an Evergreen Boot Camp

If your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to come up with a way to build my business and serve more people that didn’t require a lot of my time.

Make Your Mail Memorable – Why Snail Mail Has a Bigger Impact Than Email

Snail mail gets noticed more than email. You can make it more memorable by including the 5 senses, making it interactive, or evoking an emotion. Use mail to build relationships and the sales will naturally follow.

Blockbuster’s Not Dead Yet: Lessons For Product Managers

You may have read about the death of the Blockbuster chain of video rental stores. It doesn’t seem as though it was all that long ago when there was a Blockbuster store on every corner and we were all racing to return our videos before we got charged a late fee. However, times change and Blockbuster hit some hard times. They were eventually purchased by Dish Network and Dish has decided to pull the plug on the remaining Blockbuster stores. Except for 50 stores that are independently-owned franchise stores – they’re going to stay open. Is there a lesson here for product managers?

Word of Mouth Marketing Tips and Insight

With so much marketing advice that’s coming to us from every sense of the way it’s hard to distinguish and cater to the right methods when it comes to getting people into our business in person. It’s network marketing, don’t over complicate it – you must own your business, your time is valuable and you are the boss of it. A lot of times it doesn’t matter how much online influence you have when it comes to getting the right person into your business.

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Bringing Your Trade Show Displays To New Events? 4 Questions To Ask

If you’re interested in attending a new event with your trade show displays, it’s important to determine if the event is a good fit for your company. Here are four questions to ask before you commit.

The Psychology of Building a Successful Business

Marketing your business successfully through all the landmines takes deliberate action and awareness. Here are the three things that stop you and what you can do about it!

What Are the Top 5 Most Important Design Tips for Building Expo Stands?

In order to attract clients to your expo stand, you need to have that “wow” factor. Knowing what the top 5 design tips are for your expo stand could mean the difference between making your mark or not.