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After years of economic trouble, the companies you market to are likely more sparsely staffed than ever before. As a result, the employees left at those companies have less time to engage with your content marketing than they did just a few years ago. This new reality calls for new methods of content marketing – ones that reach even the busiest prospects and make the most impact in the least amount of time. These seven strategies for marketing to time-pressed prospects will help you do exactly that.

Did you ever think that being weird makes you a ton of money? Well the reality is that if you are weird, you can make money from it. People can relate because everyone is a little weird.

Creating the professional and financial success you crave requires many attributes persistence, motivation, intelligence, and creativity to name a few. But without a doubt the most critical to all success in any endeavour in life is ACTION.

If you own a business and want to boost sales, buzz or brand awareness a great way is to use inflatable products. Items such as inflatable slides, product replicas, air dancers and advertising blimps all have the knack for attracting attention and getting people talking about your product or service. There are many places you can use custom inflatables to promote your brand and advertise special sales and when used properly in front of the right audience you can achieve lasting brand awareness. Inflatables can be used just about anywhere, but a few places are better suited for promotional inflatable products.

If marketing is about building your brand and differentiating yourself from the crowd, then why do so many companies just want to do what everyone else is doing? You don’t need to reinvent the wheel, but doing the same old thing is not generally effective, either.

Marketers should always be asking themselves one question: what’s next? After all, you invest significant time and money into every marketing effort. But if you don’t include an effective call to action, you’ll have little to show for your work. A call to action tells the person engaging with your marketing content what you want them to do next. It could be as direct as “buy now” or as subtle as “learn more”. These seven tips will help you understand how to create effective calls to action that get results.

If you run a hospitality business, no one knows about convenience better than you. A mobile app is the next level of convenience, a popular solution for staying unconstrained in communication.

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