Successful Marketing Strategies For Small Businesses
An effective marketing and smart advertising campaign starts with a well-informed and considered marketing strategy. According to brand strategist, consultant, and author “David Allen Aaker” “Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.”
If You Think You Can Fake Authenticity – Here’s a Tip: Don’tWhat does a business need to do to be considered “authentic” by its key audiences? Why is that important, anyway? Article examines the questions and highlights potential pitfalls on the way to this customer-wnning status.
Try It – They’ll Like It! Experiential Marketing Tips and InfoWhat’s the best way to sell a product? Get someone to try it. When they see how great it is, they’ll buy it. And they’ll tell their friends to buy it, too. This isn’t news – it’s a fact. There’s simply no better way to engage target markets with your brand then to have them experience it. A ‘taste test’ might not sound new or sexy, but it works – and the evolution of that concept is experiential marketing.
Don’t Try to Keep Everybody HappyDon’t try to please every member of your audience by presenting your position in language that seeks to keep everybody onside. This is a surefire recipe for pleasing nobody. Don’t be afraid to take a position and to have an opinion. The rewards will outweigh the risks.
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Any time the company completes the creation of a new product, or a new version of an existing product, it’s time to launch the new offering. Hmm, now exactly how should we go about doing this? There’s nothing in the product development definition that tells us how to do it correctly. All too often the new product just gets “thrown out there” and we all keep our fingers crossed that it will be a success. It turns out that there is a much better way to launch a product that will boost your product’s chances of being a success…
Digital Coupon Marketing For BusinessCoupons have been used for businesses to promote, market and advertise themselves for many decades. In the digital age that we now live in this form of marketing is now being executed in the digital realm. This means that there is now no need for companies to spend money on paper based coupon s which often render themselves useless once the relevant promotion has passed.
A Lesson In Product PlacementFor ultimate sales success, the element of “Product Placement” needs to be considered. Companies need to ensure that their products and services are positioned in such a way so that their target audience is aware of them.
