Security Risks Associated With Outsourcing Marketing Consultants
Sometimes in business, it becomes necessary to bring in a consultant to assess things. One such area of business that this applies to is marketing and branding. While it is true that the marketing consulting firm you hire can do a great job at a lower cost than you could, there are security risks involved with outsourced marketing consultants.
Mobile Viewing: The Flash DilemmaWith Adobe finally pulling Flash out of the mobile race, the question of viewing on mobile devices becomes even more pertinent. How are developers and users adjusting to this recent information? Was this a long time coming?
Impact and Regulations of Television Advertising In AustraliaIn layman’s terms, commercial advertisement on television is known as television programming that has been paid for and produced by an organization; it is used mainly to market a service or product. It is this advertising revenue that the private TV station gets from private companies which provides the bulk of their funds.
Mobile Commerce: Money in Your PocketMoney and mobile phones have become integral parts of everyday life and pretty soon you may only need to carry one around with you. Electronic money right in your pocket. No longer will you have to worry about having cash or credit cards on you as you go about your daily activities. With the developments of Mobile Commerce, now all you need is your smartphone.
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Instagram turned social media and the entire mobile internet on its head when on Monday it announced a new privacy policy and terms of service which hinted that it might possibly use your shared photos in their ads. Instagram quickly came under massive criticism on Twitter and other sites which prompted the co-founder of the popular mobile photo-sharing site, Kevin Systrom to take to Instagram’s tumblr blog on Wednesday morning to clarify that it has no plans to put users’ photos in their ads. How true this is we may never know.
Mobile Multi-Screen MarketingConsumers are using multiple devices to access the same content. In fact, most of consumers’ media time today is spent in front of a screen; from computer to smartphone to tablet to television. Sometimes they will access a particular type of content only from a mobile device like the news or their email. Other times they might shift from screen to screen as the need arises. Seeing an ad on television might cause them to simultaneously search for the product on a tablet for more information.
Advertising’s First “Whisper Campaign” Created the Modern Antiperspirant Deodorant IndustryEarly in the 20th century a young woman in Cincinnati, a surgeon’s daughter named Edna Murphey tried to sell an antiperspirant product that her father had developed to keep his hands dry while performing surgery. She labeled the deodorant Odorono. Though determined, Ms. Murphey was not very competent or successful at marketing.
