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Content Marketing and What It Can Do For You
Every business has a need to promote itself. That is the nature of the beast. Having a good service or product that no one knows about is useless and serves no purpose in helping that business to succeed or help the people it is designed to accommodate. As the world has changed due to technology, businesses have stayed on the front line of those developments using them to devise many innovative and unique ways to advertise themselves. When newspapers, radio and television came into being they were all used by businesses and professional people to advertise their goods and services as well as billboards which came about as the result of the invention of the automobile and the building of roads and highways.Dental Marketing: Ideas For Marketing Your Practice
As a dentist, what makes you different than your competition? Are you independent and highlighting your practice “no wait policy”, your extended hours, or your advanced use of technology? If you have something that sets you apart, then let the public know. You should be: Expanding your services to remain competitive Using Continuing Education hours to learn new skills or techniques Offering new procedures Learn how new technologies will impact your business and service offerings Tell existing/potential patients about changes and improvements so that you will exceed their expectations!The Two Pillars of Customer-Centric Marketing
The epicenter of marketing has changed. We now live in a customer-centric world: everything from Google’s changes this year to its SEO algorithm, which awards user-centric search experiences, to the shift to content marketing in which brands work overtime to give valuable information to potential clients.Have You Developed Your Marketing Plan for 2016?
All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company – some with the best of intentions, and others with more questionable purposes.
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Marketing research is thought of as something difficult to do. However, if you use the right tools and right methods you can do it yourself. In this article we will discuss how you can do your own market research. In short this is a DIY guide to market research. Many startups are cash strapped and are unable to buy costly reports. Using the techniques mentioned in this article they can do it themselves.FOMO – Killer of Effective Marketing Communication
No matter how awesome your stuff is, it does you no good if you can’t communicate to the relevant people about it. When you get down to the purpose of communication, it’s to GET YOUR POINT THROUGH. Which means, if you get too convoluted in your communication you’re going to lose your audience’s attention.What Do The Nook Product Managers Have To Do To Save Their Product?
Just how cool would it be to work in the world of high technology consumer goods? I mean we’re talking about products like the Apple iPhone, smart watches, the Kindle, Google Glass, and – the Nook? Yes, consumer electronics is an exciting place to have your product competing, but it’s a brutal market and if your product development definition just can’t keep up, then you won’t be in this game for very long. The product managers over at Barnes & Noble’s (B&N’s) Nook division realize that they have a problem on their hands and they had better do something very quickly or else it’s going to be game over.