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Interactive Events Can Improve the Effect of Your Custom Promotional Product Campaign

Most of the companies that look for effective low budget ways to promote their products and services choose to advance their campaign with custom promotional products. Their biggest advantage is that if well chosen and designed, they can utilize the everyday use of the object to enhance its promotional value.

Loyalty Kiosk Programs Are The Latest Rage In SMS Marketing

Most small businesses have been utilizing a loyalty punch card for their business for decades; the problem with the old way of doing this is the customer loses the card or never has it with them when they need it. I can’t even remember a time when I actually completed a punch card for a loyalty program I’ve had in my wallet before I lost the card.

Three Simple Strategies to Find Clients in a Small Town

Wondering where to find clients if you live in a small town? Sometimes it can be a struggle when you live in a rural area. There are three different approaches I want to share with you to help you attract all the clients you need from your home town and a nearby city.

One Deadly Marketing Mistake Most Practitioners Make

While I am not a great believer in the one size fits all system when it comes to marketing your business – I am a firm believer in certain core marketing tools that are simple, down to earth, common sense and work! One of those is language. If we are not speaking the same language as our ideal client (knowing who your ideal client is a must as I shared in my article “The Power of Choosing a Niche”), we have very little chance of them coming and working with us.

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The Process of Implementing Balanced Scorecard: A Few Tips and Tweaks

The balanced scorecard is an advanced business management tool, used by managers for business performance evaluation. This tool helps monitor not only company’s performance, but also enables assessing effectiveness of various processes and activities. Modern managers have several options that can help increase efficiency of their scorecards. The easiest way to avail all advantages of this performance evaluation system is to acquire BSC software. This software enables creating scorecard tailored to the needs of your particular organization and therefore reaching the targeted objectives within the shortest time span. Unfortunately, the use of special software cannot protect you from failures. Lots of managers are not able to get necessary outcomes even if they use the most powerful scorecard solutions.

Messages On Hold: Which Kind Are Best For You?

Messages on hold are a marketing tool. But there are different types and approaches to hold messages. Deciding which one is best for you depends on your goals.

Event Planners: Using Technical Suppliers From The Start

Learn about why involvement with your technical supplier from the start of planning your event is so important. Understand from the start what is possible from a technical point of view, what budget is required, special requirements that should be taken into consideration and what can be achieved. Ensure that the creative department and the technical department work together in creating the best possible event.

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