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Incorporating Today’s Latest Exhibit Trends In Your Business’ Trade Show Display

Need a cutting-edge trade show display to make a lasting impression on your targeted demographic? Incorporating some of the very latest trends within a trade show display can help a company reap maximum return on investment.

Specificity in Marketing Communications – Avoiding Platitudes and Standing Out From The Competition

In today’s world of marketing and sales, almost every company uses generalities and platitudes in their communications. Phrases like ‘the best at… ‘ or ‘strong customer service’ don’t really allow your company or product to differentiate it from any other product or service. This article explores evidence and specificity as a way for you to stand apart from the marketing crowd.

How Important Is Call Tracking in Online Marketing?

There’s a way you can improve your online marketing ROI, and that’s through call tracking analytics. This allows you to track the origin of calls made on your website and record data, which you can then use to improve your marketing strategy.

Rule 1 About Marketing: Set a Goal and Create a Plan to Achieve It

If you are wondering how to increase your business and client attraction, the most important first step is to set a specific goal. So many people in business, especially those just starting out, don’t have a goal. They just want to get some clients. That does not really work very well.

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Self Replicating Websites – An Important Tool for the Success of MLM Marketers

People are looking for ways to earn extra dollars. They are examining various opportunities to work from home to supplement their income.

Product Managers Who Spy On The Competition

Would it be helpful to you to know more about your competition’s product? I’m willing to bet that the answer to this question is “yes”. Now the big questions is just exactly how can a product manager go about getting the competitive intelligence about a competitor that you need?

Top 5 Marketing Tips for the Optical Practice

In a study conducted by 3M Corporation for the National Electric Sign Association, they found that compared to radio, television, and newspaper (or print advertising), on-site signage was considerably more effective for small (or independent) businesses. While newspaper ads can help small businesses reach between 24 and 65 percent of their target market, on-premise signage could allow them to reach as much as 100 percent.