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Is It Time to Refine Your Marketing Plan?

Your marketing plan is finished… or is it really? As I said before, it’s tough to know exactly when it’s truly done. The more you edit and refine, the better your plan will be.

How to Make the Shift in Business Growth From Start Up to Leverage

As your small business grows beyond the start up phase, you become very busy. You calendar is close to being full or is jammed. This may lead to thoughts like, “How long can I keep doing this?” You look into the future and realize you probably won’t be able to grow beyond the hours in a day, feeling stretched into the next three to five years. Yet, you still want to grow your business and work on client attraction. How do you make a shift in business growth like this?

Creating The Perfect Exhibit Stands For Your Business: What To Keep In Mind

Trade shows are great for business. Knowing how to create the perfect stand for your establishment, and knowing what to keep in mind, is extremely important. Often, you get to interact with a lot of your existing clients as well as a few new customers from time to time.

Using Hospital Lists to Attract Potential Prospects

Hospitals are a larger institution which has greater records to be organized and managed for the day to day data management and documentation. A company has to work for different institution ranging from educational, political, civil, defense to medical. Therefore, each product services and the means to propagate their ideas will certainly vary.

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How to Analyze Your Target Audience

Whether your business provides services or sells products, you need to know WHO your customers or target audience is. You may spend thousands of dollars on advertising and marketing campaigns to attract customers, but guess what, you may be reaching out to the wrong cluster of the potential customers, and therefore not getting the needed number of leads and actual sales…

How Stories Can Engage the Human Brain

Do you know the reason why children are crazy about stories? And can you guess the effect a good story has on adults?

The ABCs To A Killer Headline

Ever wonder why some internet websites usher in the doe while others struggle? Some ads seem to thrive while others fall flat. The answer often time is the Headline.