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Advertising a Private Investigation Business

Want to increase your business, call volume and website hits? These are some of the places I advertised my private investigation business. Most of these can be applied to any business though.

Mastering the 80/20 Rule to Increase Your Marketing Performance and Profits

Let’s say you have valued your professional time at $50 per hour. How many tasks do you repeatedly handle that someone else could be paid $10-$15 per hour, for instance, to accomplish? Every hour you are spending on these tasks is time that could be better spent on market research, content creation and strategic planning. It is about making your time as proactive as possible, rather than reactive.

Building Your Business With Community Based Marketing and Loyalty Programs

Community Based Marketing and Loyalty Programs build relationships with customers. They are ideally suited for small businesses and help them learn about their target market.

Effective Do-It-Yourself (DIY) Event Marketing

Get ideas on how to effectively market your upcoming event–all on your own! Below is a list which can inspire ideas on effective DIY event marketing and increase your audience reach. The key? Spark interest in client’s mind.

Does Social Media Marketing Really Work?

Does social media marketing really work? This article explores the potential of social media marketing and questions whether or not companies are using it effectively. Social media can provide an invaluable tool for companies to reach overseas markets, but it must be used smartly to ensure a return on investment.

3 Best Free Sites for Monitoring Your Keywords

Monitoring your keywords is an important part of keeping up to date with your competition, branch and what is said about you on the internet. We collected the 3 best free monitoring sites you should take into consideration.

Lagniappe: How To Win Your Customers’ Loyalty With A Little Extra

I grew up in Louisiana and there are millions of cool things about having lived there, but one of my favorite terms is the title of this month’s column, lagniappe (Lann Yapp). For those of you unfamiliar with this word, it means something extra, like a baker’s dozen or a gift with purchase. It is very much part of the culture at home and I just love that way of life.

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