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People Do What They Believe Is In Their Best Interests

Most people will buy something if it’s in their best interests to do so. Your goal should be to determine what those best interests are, and cater to them.

Product Manager Meet Your New BFF: The Analyst

Product managers spend a great deal of time looking inside of their company in order to determine what their product development definition is telling them needs to be done next in order to both create and market their product. What we can forget is that the real world in which our product will be competing is a crowded, confusing place. Our customers often turn to analysts in order to get advice on what they should do. We need to make some friends in the world of analysts…

Guerrilla or Jackass?

Marketing is essential to survive in business. But is camping out in front of your competitor’s business a sign of a guerrilla marketer or a jackass?

5 Perfect Uses For Tabletop Displays

Tabletop displays have become one of the most recognized and trusted forms of visual marketing. Here are 5 ways these little powerhouses can be used by businesses in nearly any field.

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Why People Will Buy Almost Anything

People tend to buy anything that makes them feel better about themselves. While this may sound cynical, it’s reality — and it’s especially true of things they want, as opposed to things they need. Be sure to take advantage of this powerful tendency.

Have You Launched Your Pinterest Business Account?

Blogs. Facebook. Twitter. Social media has changed the way we communicate and connect. The digital world has become a central place to grow our businesses, build our brands and develop relationships. It’s given us wide-open channel for conversation and collaboration that can occur anytime, anywhere.

The Latest and Greatest Online Marketing Tools

For successful businesses, marketing is all about seizing opportunities. It’s a chance to roll out attention-grabbing campaigns and find new ways to engage customers. More than ever, it’s also about staying on top of technology developments and trends. And of course, these days it’s all about online marketing. With opportunities to market on the Internet, but you have to know where and when to do it.