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How to Write Simple and Effective Email Messages for Business

Some of the most effective emails are simple and follow an easy formula. Here’s how to improve every email you’ll ever write for business.

A Replicating Website Helps Develop an Online Marketer’s Network

Distributors want their voice to be heard in the market they are operating. But developing a website from scratch requires both time and money.

Should You Use a Panel Trade Show Display or a Pop Up Display for Your Next Trade Show?

Question: We’re gearing up for a trade show after the first of the year, and are trying to decide whether to use a panel system or a pop up display. What is your advice? Answer: If you’re going to be attending several trade shows a year, and you want to vary your photos with each show, the panel system might be a good way to go. However, in our opinion, it is not the most attractive option when it comes to trade show booths and displays. It’s not butt ugly either.

Mad Men at HERO Forum 13: Communications for Health Behavior Change

“So what does consumer advertising have to do with health behavior change?” This was the main theme of a recent talk given at HERO Forum 13, and the answer is actually quite a bit, if you’re willing to step outside the traditional views of how we approach health promotion in the workplace.

6 Powerful Marketing Tips to Boost Sales and Credibility of Your Business

The success of your business is dependent on marketing. Let’s face the truth, if you are not marketing it, then it will eventually meet its demise! And stop complaining that you can’t afford to market. The truth is, you cannot afford not to market! The good news is that you don’t need to spend a fortune to market your small business.

It’s All About Mindset!

So many entrepreneurs are confused about what they need to succeed. It’s a website. No, it’s a new package. No, it’s a book. Actually, to succeed in business and in life, you need critical thinking skills – a powerful mindset!

Two New Ways Neuroscience Is Entering the Mainstream

Most people will be aware of neuroscience by now, either from school, by reading one of the many magazine and newspaper articles, or through their profession: neuroscientific studies are increasingly referred to in the mainstream, usually with an image of a lit-up brain. This is not surprising given the amount of studies now conducted and some high profile brain mapping projects going on around the globe. Increasingly science is using the advanced technology now available to gather more information about the brain and to interpret how it relates to our behaviour. Most people still connect neuroscience to medicine and psychology, but it is being used in many areas of life. Did you know, for instance, that it is used in organisations for enhancing leadership and team performance? Or that it has entered the realms of law and marketing?

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