Strategies for Your New Year’s Marketing Plan
So many coaches I work with are so darn creative I am constantly impressed. And I consider myself creative too. But did you know there can be a downside to that creativity?
Why Is Packaging an Important “Point of Choice”?A good package design is an ad on the shelf. It will encourage shoppers when they are ready to take action, to drop the product in their basket… at the point of choice. The design must entice and the messages must engage the reader, just like a good ad.
How To Get More Customers Online, Strategies For Boosting Online ReputationThese days, the Yellow Pages have a problem, because when they arrive at most homes they go immediately into the recycle bin. In the past a big Yellow Pages ad was all your business had to do to attract customers. Today Google and other online directories have replaced the Yellow Pages.
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One of the pitfalls of using social media for internet marketing strategies is that too often people find themselves bogged down with the general maintenance of it. Many of you are probably already familiar with the use of Facebook and twitter, Hootsuite and other tools as a means to boost your ratings, and if so your probably also familiar with the time crunch. The time crunch is what you discover when you are making your rounds and find you have little time for anything else. For instance you’ve been advised on the wisdom of making regular posts for your website, regular blogs, updating your Facebook page and tweeting your message.
Promote to Local Media in Your TownEverybody loves PR. And if you don’t, you should! Getting your press release included by TV, radio, major websites, and newspapers in your town can be the absolute BEST promotion you can get. And the fact it’s FREE makes it even better. Here’s how.
Make Your Brand Travel To Distant Places With Promotional Travel WalletsBranding a business through promotional gifts is a very popular and a traditional marketing strategy for any business. If a business is well aware of the needs and demands of its clients, customers or employees, then it is much easier for them to have the right corporate gift ideas in mind because the right choice of gift always results in successful marketing and reflects a professional image of the company. Many professionals need to travel frequently for business meetings, signing contracts or other business dealings. Moreover, for vacations or season breaks, people often plan leisure trips or adventure trips or sometimes just need to travel for personal reasons.
