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Want More Clients? Do You Need to Fix Your Marketing or Your Sales Process?

When you ask most small business owners what is keeping them from multiplying their business, the words “marketing” and “sales” often come up. Many entrepreneurs do not understand the difference between these 2 processes or how one impacts the other. Can you answer the question “do you have a marketing problem, or a sales problem?”

Information Theory: The Best Way to Reach Your Customers

As a marketer how do you know what is the best way to reach your customers? How do you get a message across to potential customers in a minefield of mass-communication? Well, information theory may have an answer, or at least some insight.

Creating Expert Level Authority For Your Fitness Business

Building a business in the fitness industry for many fitness professionals is primarily about providing high quality service and secondarily about marketing the business. While long term that model works for a new or fledgling business, marketing, sales and advertising efforts have to be top priorities. This article focuses on marketing to position you as the expert.

4 Ways to Fix Content Marketing Mistakes

You’ve realized that content marketing is important and you’ve made an effort to get stuff out there. You’re seeing results, they’re just not what you expected and not really getting any better over time. Are you doing something wrong? It’s possible that you might be making some common mistakes that can easily be fixed. Here are four examples of common content marketing mistakes, and how to fix them.

Product Management At A Startup – How To

I’ve recently been working with a startup company that is in the business of offering software as a service. This is a fantastic company that I believe has a lot of future potential. They never had any product management talent before they asked me to help them out. What I found and what I had to do says a lot about the world of startups!

Benefits of Mobile Marketing Today

When it comes to marketing as a whole, you’re going to have to look past your computer screen. Too often, people get caught up in the wrong arenas, including those of physical online elements.

Introduction to Youth Marketing

What is youth marketing, you ask? It is a practice that involves creating ad campaigns designed especially for teenagers, kids and young adults. The way this industry works is quite simple: it is meant to attract people from a certain age category with the purpose of winning a part of the money that will be spent by that particular group in a year.

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