Post-Recession Trends in the Design Business
Two identifiable trends in the graphic design and marketing industry and the drivers the recession’s impact is having on studios today. What can be done? Visibly illustrate value to clients and how valuable design is to the integrity of the brand image.
What You Need To Start A Catering BusinessStarting a catering business is not easy. There are plenty of factors that you need to consider before you should even begin to conceptualize your very own catering service.
The Facts About Corrugated PackagingCorrugated fiberboard is a popular and versatile material, widely used for various ranges of packaging in the modern world. The board is composed of a paper-based sheet with shallow grooves running vertically across its surface and then one or two linerboards placed either side. Corrugated fiberboard is also known as corrugated cardboard.
The Top 5 Reasons Businesses Fail OnlineConsumers and businesses now rely on the internet to research and make purchase decisions yet many businesses are unsuccessful at connecting and converting these interested buyers. Most will create a website, some will dabble in online media or create a Facebook page but get average results.
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Most small businesses are primarily concerned with attracting customers. However, once you get those customers to buy once, how do you bring them back to buy more? In some ways, it is easier to get old customers to come back than it is to attract new ones.
Incorporating Video Into Your Marketing PlanUsing short online videos/commercials in addition to your regular advertising can improves sales and brand awareness. Here are a couple of ways to use video that can really be effective.
Marketing – Conducting a Situational AnalysisSituational Analysis is an important component of marketing. It could be considered as the very foundation of any business marketing plan because the thorough analysis of any result from a situational analysis would determine the direction in which the marketing initiative or drive would go. Situational analysis takes into consideration a combination of both external and internal market factors that are directly related to marketing decisions.
