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Why Do People Think A Marketing Strategy Plan Is A Good Idea?

In order for any business to succeed and grow that business needs to make good use of their advertising dollar so that the money they pay out works to improve sales and help to increase their profit margin. However, in order to advertise successfully having a good marketing strategy plan in place is a good idea.

Sustainable Engagement Stinks: 5 Reasons Why and What You Can Do About It

For years the health promotion business got by with relatively low engagement figures, partly because their core audiences were small by definition – those with chronic disease or targeted and modifiable health risks – and partly because vendors tended to be measured in aggregate cost savings, not by individual adherence. As the industry has moved more toward population health management and as wellness has blossomed, the need to positively influence large portions of the workforce has increased.

Responsive Web Design a Must for Today’s on the Move Customer

Today, the majority of websites receive 25 to 50 percent of traffic from mobile visitors. This number will continue to increase making it even more imperative for companies to innovate with a responsive website design that adapts easily to the different browser sizes and technology of today’s mobile devices.

What Can a Market Research Company Do For You?

Anyone that has a business and that is trying to sell a product may have a very difficult time trying to determine why their product is not doing as well as the competitors. If you are interested in qualitative research then you may want to consider looking at a market researching company.

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SEO For Business Is Critical

Why do people need SEO? For starters, search engine optimization is critical for any type of online business looking to achieve recognition worldwide.

Making Content Marketing Work: 5 Ways to Get Marketing and Sales to Play Nice

Marketing and Sales departments don’t always get along when it comes to content marketing. Here’s a few tips about how they can get along and become more productive.

7 Content Marketing Strategies for 2013

Far too often, content marketing seems to be more “famine” than “feast”. Make 2013 the year you finally have a reliable, abundant flow of marketing content without having to struggle for ideas or inspiration by following these seven simple steps.