Content Marketing Tips That Will Boost Your Sales And Profits
Content marketing increases your site content so you can grab audience attention. This kind of marketing also offers you higher visibility by search engines, increases the domain authority and brings more social traffic your way. With the right marketing strategy you can be sure to enjoy improved brand reputation and customer relationships which is why you cannot ignore it. A few simple strategies are all you need to start enjoying good sales and profits for your brand and they include the following.
Track Your Marketing For $80 a Year – Or LessLanding pages are great. You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel.
Want to WIN More Customers? Think Like a “Professional Scout”To build true Differentiation and Uniqueness in your market/industry you want to look beyond your products and services. They are easily commoditized today. What isn’t easily commoditized is your Customer Experience. When you create an “over the top” customer experience you demonstrate the true “heart” of your company to your customers. Customers want to see this… it’s your DNA and describes who you really are to them so they start to feel special and important… much like what a Professional Scout does when looking for prospective athletes.
The Real Difference Between Marketing and AdvertisingMost people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.
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If you have a business or product, it’s actually more effective to be very specific about who / what you center it around. Most people make the fatal error of trying to position it to “everyone” (or insert another huge demographic). Whilst this works logically, in terms of the underlying way a business may be best placed to progress, this will not work very well. Thus, it’s strongly advised that you become extremely focused on what it is you’re actually there to do.
Three Ways Audience Definition Can Save Your Marketing StrategyIf you are new to the world of marketing strategy, the concept of audience definition may be a bit alien to you. That’s OK because it is to most people. Perhaps the best way to illustrate what it entails is to think about two people discussing any given topic. Each person has taken up one side of the discussion and is arguing its merits to the other person. The problem is that the argument is going nowhere. Over time, voices get louder & what was once a discussion is now a shouting match with one common insult: “You don’t know what you’re talking about!”
How to Get Started With ReferralsAs a small business owner you are much closer to your customers than large businesses are. This brings a powerful advantage in marketing with your existing customer base. This article lays out some referral strategies to take advantage of your existing relationships.
