Jon Acuff Interview: How I Launched 6 NYT Bestsellers & What I’m Doing Differently With My New Book




The Ingredients to a Happy Designer-Client Relationship

A relationship doesn’t always start in a good way. Sometimes, you get off on the wrong foot or your first impression wasn’t how you planned it to be. In the professional arena, you don’t have the leisure to ruin one’s reputation by personal judgment towards others, so in the end we have to always be positive and keep the relations light. Sometimes, designers are thought of as bossy and perfectionists, making the client’s prejudgement a negative one already, so it’s good if you prove them wrong by giving them a good long-lasting professional relationship. This kind of relationship doesn’t just grow on trees– it needs to be honed and taken care of day by day, and it should be done by both parties. The ingredients to a happy relationship between a designer and a client is simple, but it always depends on the person’s willingness to take part in the collaboration.

5 Ways to Market Your Company Online

Online Marketing (or Internet Marketing as some call it) is becoming a powerful force that business owners use to promote and brand their products and services. However, to utilize this force properly a person must be able to successfully market them and be noticed online by search engines and other sites alike. This article will show 5 different ways of doing so.

Referral Marketing – Attract New Customers While Rewarding Existing Clients

Referral Marketing is the marketing art of referring new customers to your business through existing customers. Usually it’s done through word of mouth and through affiliation internet marketing. In this article you can learn how this can benefit your business by attracting new customers while keeping existing clients happy.

Why Hire Skilled Promotional Models for Marketing Campaigns

Many things have changed in the field of marketing and it takes a truly creative and flexible team to keep up with everything. Regardless of the business sector, competition is not getting any gentler and unless you’re ready to step up to the challenge, there is a high chance you will waste corporate potential. Considering the incredible expansion of technology, many managers are tempted to consider only this medium as a backdrop for their marketing campaigns. It cannot be denied that the online sphere offers great benefits, both in terms of price and exposure, but that doesn’t mean that it should completely replace traditional marketing.

Examples of Experiential Marketing

Throughout the ages, marketing has been described as one of the most vital corporate processes. Many compromises can be made in a company, but marketing should never be neglected, because it has the potential to raise awareness of a company’s presence on the market, boost sales and generated profit. Although the importance of marketing is something that all people agree on, the best marketing methods vary greatly depending on the context. For many years, promotional marketing and TV advertisements were the go-to choices for managers who want to promote themselves, but today things have changed.

The Training Needed by Promotion Staff

Today, advertising takes many forms and companies or businesses need to go to extra lengths in order to remain competitive and catch the eye of their targeted audience. Experiential marketing has become a more and more popular practice, generating great results for a large number of fields and it includes various techniques from sampling activities to nationwide road shows. However, in order for such activities to be as successful as they can be, the promotion staff you hire for the projects needs to be highly qualified and professional, which in other words means properly trained.

Why Major Brands Still Use Promotional Staff As a Key Marketing Tool

As technology advanced more and more over the years, the idea of dehumanization also appeared more frequently around. Even Hollywood movies have addressed this issue in numerous motion pictures, from the old A Clockwork Orange and Robocop to the newer Equilibrium, Children of Men, I Robot and so on. The feeling that technology and corporations are on the way of squeezing out the humanity is a very popular belief, as it is a well-known fact that major organizations and brands care more about profit than people.

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