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Top Tips for Choosing the Perfect Promotional Keyrings

Promotional merchandising products are extremely popular with many different kinds of companies. These offer the chance to build strong relationships with clients and associates, whilst also offering some value to them.

3 Seasonal Promotional Items That Are Perfect for Spring

A variety of different companies in numerous sectors use promotional merchandising as a form of advertising for their products or services. This can range from classic items such as USB sticks and pens right through to the unusual, such as ties or hi-tech electronic gifts. All of these are an excellent way to promote the company and leave a good impression on their target market.

Bullet Points Are Just Starting Points

Many people think that bullet points are more communicative than written-out copy. this article explains why they’re actually far less communicative.

Lessons From Iowa for Small Business Owners

Powerful and heavily-funded political campaigns, some of which have been described as “Juggernauts on a Journey”, sway to an inordinate degree, the views and opinions of voters. Sometimes, they appear to dictate the opinions and behaviour of the public. There are times, also, though, when they fail to convince and we have just witnessed such a situation in the Iowa Caucus. There are serious lessons here for Small Business Owners when it comes to assessing how they might approach their Marketing and Branding; lessons that are well worth consideration when considering investing hard earned cash, or worst still, borrowings, in order to improve your profit margins.

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High Definition Full Color Offset Printing Is Here – Sharper, Brighter, Smoother, More Colors

Color printing is all about the screens. There are two kinds of screening technology, AM and FM screens. Most printing companies use AM screens. A few printing services use FM screen that print sharper, brighter, smoother and more colors.If you buy color printing services you need to know about the differences in screens.

Pricing Primer: Intangible Services

Pricing is an art and a science and pricing intangible services is especially challenging. Setting the right price for a product or service is a critical step in building a profitable business. Quite simply, you must charge enough money to not only cover your production or procurement costs, but also reflect the value of the product or service provided and the value of your brand, i.e., what clients will pay for the confidence derived from doing business with you. But pricing a service is tricky and unless you are for some reason privy to what others may charge for similar services, you are in the dark.

Digital Printing – Empowering Marketing Efforts

Printing is a great way to create awareness no matter on what medium. Successful businesses use digital printing to make sure a high level of visibility is achieved; there can never be too much exposure.