Are You Actively Engaging Your Customers?
Competition is great these days and you need to be creative and actively engage your current and potential customers. What are you doing to grow your business more efficiently and effectively?
The Best Marketing Advice for Small Business OwnersLast month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you’re a small business owner looking for marketing advice, you have come to the right place. Here’s what you need to know.
Do You Make These Mistakes in Your Elevator Speech?Elevator speeches are a source of dread for many entrepreneurs. You don’t have to be one of them.
How to Market Your Start-Up CreativelyEnhancing the value of what you expect out of your usual marketing activities is directly linked with your creative thinking. The creative ways of doing marketing is even more important if you are in search of investors. In this article, I intend to highlight three proven marketing tips for start-ups.
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One client’s story. I’ve been chatting with a client, who is planning on launching a new program in the fall.
Strategic Marketing Using Digital Channels The Right WayIf you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.
Marketing Lessons Learned From PsychopathsIn my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I’m not picking on psychopaths here. Nor am I villainizing them. As I understand it, psychopaths are born the way they are – it’s not a choice.
