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Why Breaking Things Up Is How Product Managers Have To Communicate

One of the toughest jobs that any product manager has is to do is to communicate with a wide range of different people. When we have a new idea, a new strategy, a change to our product development definition, or a new product feature that we’d like to implement, sometimes getting what we want to have done (and why) across to somebody else can be the hardest thing that we do.

Middle Market Company Anniversary Events – Empathy Breeds Success – Things You Must Do

Successful events for your middle market company’s anniversary flow from a deep empathy with all of those you are trying to reach and influence, as well as from basic ">marketing principles. Here are things you must do to create exciting, memorable events.

Avoiding the Worst Direct Mail Errors

Many people who’ve tried direct mail are convinced that it doesn’t work — but only because they haven’t used it right. This article describes the nine most common direct mail errors and how to avoid them.

Health Club Consultants Stresses Year – Round ">Marketing for Gym Membership Sales

Gym consultant gives a quick tip on year-round gym ">marketing and its effect on new health club membership sales. Knowing how to sell a gym membership is only a small part of the process. You must have prospects in front of you to have a chance to sell them and that is made possible by ">marketing.

What Trade Show Booth Exhibit Suits Your Company’s Needs?

Question: We’re starting to plan for an upcoming trade show after the first of the year and were wondering if you could help us decide what type of trade show booth/exhibit will be best suited to our requirements? Answer: Absolutely we can help you with that. We’d need you to answer some basic questions to help us know where you’re at and what you intend to accomplish; i.e., what are your goals at this trade show?

Two Simple Strategies for Overcoming Fears When Following Up With Prospects

Do you hesitate to follow up with people you met who expressed interest in working with you? Some clients tell me they have a variety of fears about making those calls: People might not remember who I am Maybe people don’t want to hear from me I might be bothering people These concerns cause procrastination and hold you back from contacting prospects who are “low hanging fruit” or most likely to become clients. The following suggestions will help you create new habits to get past…

Coming Down in Price Without Hurting Your Business

When the U.S. economy was at its best, your business was booming and you could pretty much write your own ticket. However, as everyone is well aware, the economy tanked and companies and individuals are no longer willing or able (in many cases) to pay the same rates for certain services.

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