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From Cutting Edge to Obsolete in 6 Years: Are You Staying Current?

There was a network news story yesterday announcing the retirement of Apple’s support for the first- generation iPhone. In six short years, this huge innovation in communication has almost completely transformed many of our lives and culture. The strength of the Apple brand and the subsequent launches of improvements on this technological marvel have been the subject of both scrutiny and anticipation, and have led to the launch of competitive “smart phones”. Consider all the ancillary products to support the launch, cool apps, cases, covers and charms to bling out your iPhone. Thinking about how Apple manages their brand gives the small to mid-size business owner a case history to study and apply to their own business’s product or service. Think of your business and how it has changed in the past six years. Better yet, revisit those aspects of your business that have not changed. They may be obsolete.

National Motivation and Inspiration Day

New Year’s Day is the day many of us decide to change ourselves for the better. It might be through a healthier eating style or it could be completing that project that’s been on the backburner for months. But plans are one thing and carrying them out is something completely different.

Top 10 Digital Marketing Strategies for Professional Services

Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz.

Factors That Will Enable You To Promote Your Business Videos

Many businesses manage to create excellent videos for marketing yet they do not get as much views as they should get. The main problem is that the business fails to consider to main factors when uploading their videos. These two things are: Creating and managing a YouTube channel Once you are through with the production of your business video, you must create your own YouTube channel before you upload it.

How The Best Email Services Can Improve Your Customer Relationship

How often do you contact your customers? If you have a desire to be successful with your business, you will want to contact them as frequently as possible. Having regular contact with your existing customers can help you to build a further relationship with them and makes it more likely that they will continue to use your services or purchase your products in the future. It can also help to introduce you to new customers by word-of-mouth advertising.

8 Things a You Can Do to Improve PPC, ROI

Pay Per Click for the small business can be a great source of revenue and very cost effective, but at the same time it can be very expensive if done improperly. While most of us that use Pay Per Click are aware that it can be expensive, we have found that this is mainly attributed to the major learning curve when setting up a campaign for the first time.

7 Tips to Creating a Small Business

Marketing for any kind of business is the same process. It doesn’t matter if it is a network marketing company/MLM or your local business.

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