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Represent – Sponsorship all starts with knowing who you are as a company or brand, and what your mission and values are. In order to have effective sponsorships we must know who we represent. How do you do this? Here are two things to have in mind when starting your sponsorship process.

Knowing your target audience is crucial for the success of any business. Take some time, do a bit of research, follow these tips and you will see a dramatic difference in your success at reaching those people you are looking for.

Around this time of year, many people are considering starting their own business. There is nothing like a New Year’s resolution than starting your own business.

Competition is tough, customer loyalty is not what it once was, and the price of products continues to rise. How can you make your services/products stand apart from your competitors? Let’s consider the following.

Less is more. This concept when applied to marketing can (1) help target your focus, (2) customize your marketing attempts, (3) attract more serious customers, and (4) save your company time and money.

Unless they are talking about Superbowl ads, advertisements usually receive bad ratings. What if you could offer people your product/company information without being rejected? Consider these 6 marketing techniques utilized successfully by other companies.

Poorly considered marketing efforts can have haunting consequences for your business. A careful hand cannot be overemphasized. Is your marketing campaign a Black-hole?

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