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Experts Offer 3rd Level Breadcrumbs

If you walk up the hillside, and they follow you, you are a guru. If you walk up the hillside and they do not follow you, you are a lost hillbilly. How to leave enticing breadcrumbs.

The 7 Characteristics of a Great SEO Company

Everyone out there is looking for a great SEO company that will launch their website, and company, into the stratosphere. What sort of characteristics are you looking for when it comes to hiring on an SEO firm so that you can find the best one? Read on and we’ll take a look at 7!

Marketing Plan Secrets – How to Make More Profits With Fewer Customers

The Pareto principle, also known as the 80-20 rule states that 80% of your profits come from 20% of your customers. The question is, which 20% generate 80% of your business? Are you focusing on the right 20%?

Touch Their Hearts Before You Grab for Their Wallets

You can’t move people into action before you first move them with emotion. The heart comes before the head, so that’s where you’ll need to direct your primary selling message.

How Authors Use Kickstarter to Fund Their Books

One of the most interesting things that has transpired in the world of book publishing is the advent of the use of Kickstarter as a tool for authors. Having just this past week helped one of my authors with her Kickstarter campaign (She raised $15,000), I can attest to the veracity of the concept. Prior to this I did some research, spoke to several authors who had conducted a successful Kickstarter campaign and used some of those tactics in our campaign. I’ve taken the information and wrote an article about it with insight and suggestions that authors and publishers might find useful.

Holiday Marketing to the Five Senses – For Retail and Bricks-And-Mortar

It seems all the holiday marketing advice I’ve been reading lately has to do with online marketing. That’s great as there’s sure to be a lot of that going on this year – certainly much more than last year – but the fact remains that the majority of holiday shopping is still done offline. For now, anyway.

What It Takes to Write for a SEO Agency

People often wonder what is required of a person to write for a SEO agency. We will take a look at the skills required to be a freelance SEO writer.

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