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5 Reasons Why You Should Re-Evaluate Your Marketing Strategy, Even When Business Is Good Businesses avoid criticism nearly at all costs, and the hesitance to hearing something negative shows itself…
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If Only I Had More Customers Over the weekend, I received an email from one of my LinkedIn connections. “I’m an avid follower and reader of your emails ever since…
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How to Track Your Marketing Efforts Many businesses fail to track their marketing properly. I speak to small business owners regularly and a lot of them will tell me how…
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What to Look for in an Email Marketer Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with…
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Three Ways Customer Segmentation Can Save Your Marketing Budget For anyone who runs their own business, there is always a combination of emotions that makes launching both the most…
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4 Benefits of Issuing and Accepting Gift Cards Offering gift cards is a great way to acquire new customers while retaining loyal ones. For retail stores and special-service businesses like…
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What I Hate More Than Taxes… And How to Avoid It A few days ago I received a phone call from my CPA regarding my taxes for this year. After…
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Don’t Fall for the Font Frenzy Should you use all those fonts on your computer in your marketing communications materials? This article explains why too many fonts is a bad…
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3 Top Content Curation Tools You Need to Know About I don’t know about you, but it seems the more that I try to get ahead, the more there is…